Hi I’m Emma
I am a UI, UX Designer working independently in London City.
I specialise in branding, editorial design and art direction. With a keen eye for detail, her work is known for its thoughtfulness and warmth.
With agency and client experiences across a range of industries including Financial, beauty, hospitality, luxury and publishing, I have had the opportunity to work with brands such as Tiffany&Co., Bergdorf Goodman, Maison Margiela, Airbnb and Nike.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Aspirations
I am open to employment opportunities with an agency or an in-house company. I am also interested in partnering with other forward-thinking creatives across disciplines spanning food, culture, education, healthcare, finance and more.
Professional Experience
Freelance UX/UI Designer
2022
Branding, UX and UI for Giraffe Developments, a company seeking to rebrand in order to a attract a high income clientele.
Became an advocate for my daughters health
2018 -2022
My daughter was diagnosed with a sever cashew allergy. Modern medicine has nothing in the tool kit for this, so researching and implementing the science of breakthrough allergy specialists became my purpose. As from this year she is allergy free.
Bump ‘n Beyond App
2018 -2019
A project for pleasure and skill enhancement. I completed the end-to-end process inclusive of a responsive website to drive traffic to the app. I enlisted a former colleague to build the IOS/ Android OS.
UX/UI Designer
Candyspace | 2015 -2017
Conducted usability tests, prototyped and designed websites, apps and second screen experiences in Out of Home media. These cross-platform campaigns were supported by social media creatives.
World Travel
The World | 2013 -2015
A most enlightening ethnographic journey around the globe and outside the realms of bias. Impossible to return unchanged.
Senior Creative
Isobar London | 2010 -2013
A lateral career move into mobile experiences , gaming and emerging technologies. I designed mobile, tablet and web apps. This set a strong foundation to my transition into User Experience.
Creative Director
Team Spirit, Chime Group | 2007 -2010
Working with a copywriter as part of a creative team, we pursued big ideas that would turn often complex financial messages into compelling integrated campaigns.
Senior Designer
Steel London | 2003 -2007
Creating a range of digital solutions including email campaign, flash campaigns and websites for digitally focused clients - with briefs often requiring us to subvert the narrative. Branding projects.
Designer
Sheppard Day (2002 -2003)
My role included styling photoshoots, photographer direction and design for printed material, including chart heavy annual reports.
Junior Designer
4C Publishers (2001 - 2002)
Responsible for all creative communication: sourcing and briefing illustrators, designing the in-house website and annual reports, organising large scale exhibitions and meeting with clients and suppliers.
User Interface Design / User Experience Design / Interactive Design / Branding / Strategy / Art Direction / Illustration.
Sketch / Figma / Principle / Adobe Creative Cloud / Keynote
BA (Hons) Graphic Design 2.1
Nottingham Trent University